People make a lot of claims about "what men really want," or "what women are secretly looking for." Those claims are often fun, and really good for selling ad space/your Substack, but they're not often guided by research. It's only too easy, particularly with dating apps, to turn our own experience into sweeping conclusions about the opposite sex. So we decided to examine some of the most striking trends from our own member data (and some peer-reviewed research) on the subject.
It's one of the biggest questions in romance. What is it that makes two people work well together? What determines whether or not a date will end in love, apathy, or even dislike? And how can we predict that in advance?